ABOUT US
I’m Amanda Armstrong, a personal stylist and clothes designer with an unusual path to this role.
I truly believe that how you dress has the power to shift your mindset. It's quite simple, when you look good you feel good.
As a result, I see getting dressed is a form of self care.
For years I’d been led to believe I spent too much money on clothes, clothes were frivolous and a waste of money.
As a young child I adored clothes. My mum was an amazing dressmaker and would sew new clothes for my sister and I by buying small remnants and making them into beautiful pieces for us. We spent many of our school holidays shopping for fabric, poring over patterns and sewing magazines for Mum to make us something new. It was her hobby and she loved it, lucky us!
Mum taught us the importance of well-made clothes, quality fabrics, and how proportions really matter at a young age. My love of clothes and fashion never wavered and at even at Otago University I won the “Pierre Cardin” award for the best dressed in my year.
Since then, I’ve been in sales and marketing leadership roles for over 20 years, and as an executive, led teams in countries all over the world with diverse age ranges, cultures, and ethnicities. Through those years I also gained an internationally recognised coaching qualification.
With being a leader at work, my mindset and being a good role model were vital and how I dressed was always part of that.
For years I’d been led to believe I spent too much money on clothes, clothes were frivolous and a waste of money.
Fast forward many years, and with getting older, I fully let go of this belief and rediscovered the joy of getting dressed.
Embracing my own personal style that's ever-evolving and knowing when I look good, I feel good, helps me to show us my best version of self every day.
Today I live in Auckland, my only daughter Sophie is living in London and I’m here to help you discover your personal style and to find joy in getting dressed.
Styling Services
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Wardrobe Edit & Organisation
Ideal if you’reneeding a wardrobe refresh and looking for some personalised style recommendations.
Includes:
A wardrobe audit to identify pieces to keep, donate, or alter
Personalised style recommendations and styling tips
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Personal Shopping & Styling
Ideal if you’re a busy professional, or just need help with your personal style or shopping for specific events, change of seasons, or work.
We’ll meet online to discuss your style needs and budget
You’ll receive guided in person styling and/or shopping based on your preferences and lifestyle
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Full Wardrobe Makeover
Ideal if you are looking for a complete style overhaul.
I can’t wait to work with you
Wardrobe Edit and Styling
Personal Styling and Shopping
Full Style and Wardrobe Makeover
Wardrobe Edit and Styling Personal Styling and Shopping Full Style and Wardrobe Makeover
KIND WORDS
“I'd always had separate work and non-work clothes and a clear go-to look for each - I loved a suit, or a pair of pants, shirt and heels for work, and jeans and a tee or a "nice top" outside of work. In the past few years as workwear became more casual, and I got older I feel like I lost my way and despite buying new things my style started feeling really tired.
Amanda helped me clarify the essence of how I want to feel and look - elegant, modern and simple.
She gave me ideas on styling what I already had to work for me, and advice on some new brands and a few key pieces that I could add. This has helped me to be able to consistently put outfits together. She has a great eye for trends and more importantly how to adapt these to suit your personal style and body shape. So now when I open the wardrobe, I see options. I enjoy getting dressed each day and I feel more like myself again!"
EMMA | AGE 56
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